When it comes to driving business success in the digital world, inbound marketing is a significant factor. It aims to increase awareness through relevant, engaging, and captivating content that provokes the user’s interest in the brand’s products and services. Talking about inbound marketing, there are plenty of routes to take. However, animation has a home in nearly all of them.
Animated videos, GIFs, and infographics can contribute to your inbound marketing approach in numerous ways. In this post, we'll look at how businesses can use animation in their digital marketing.
Without further ado, let’s begin.
Helpful Tips to Use Animation in Inbound Marketing
1. Interpersonal Communication Using Social Media
It’s no big secret that animation is the most engaging type of content online. The chances of it grabbing the user’s eye in the social media news feed while scrolling is much higher. Using different styles of animation to produce videos and GIFs for social media is an excellent idea for all business types and industries.
Including animation and a touch of humor in your brand's visuals is not a mistake but a well-thought-out strategy. Mix outstanding still images with engaging animated videos on your company profile and see how the magic happens.
Viewers respond to this sort of content much more actively by leaving likes and sharing with others –promoting engagement and your brand image.
2. Marketing in the Digital Age
There was a time when viewers refused to engage with online ads seen on social media sites. In other words, they didn’t want to disrupt their social media experiences with annoying promotions. However, thanks to the incorporation of animation, online advertising is now experiencing a change. Explainer video ads with animation are far more effective than those without it.
In comparison to typical advertisements, they deliver more value to the target audience. Animation brings fun, laughter, and entertainment to the table, which is crucial in today’s challenging and uncertain times.
3. Educating Customers
Social enterprises focusing on financial growth and social impact are becoming increasingly popular today. The first goal is pretty simple, while you might wonder what the other is about. Socially conscious companies aim to create products and services to empower, educate, and aid society in general.
An animated explanation video is a helpful tool to do that. Animation videos allow transferring information quickly and effectively in classrooms, easily sharing data between parties, etc. In short, they make learning fun, entertaining, and straightforward.
4. Customer Onboarding
Customer onboarding introduces new users to your website or app and educates them on using certain products and services. And the animation is an essential element that may aid in this process and boost customer engagement.
Besides, animated explainer videos are a valuable tool in customer onboarding. They can better describe a product’s features in a way that’s easy to understand and captivating to the users. For instance, it’s a good idea to hook the users who visit your site for the first time with animated messages, heroes, or company mascots.
5. Product Landing Pages
If you wish to persuade users to purchase your products, include a product explainer video on your landing page. In a product animation video, you may consist of all the tiny details that are otherwise hidden. For example, product videos can show the full demonstration of a product’s functions, a valuable elaboration of all the features, etc.
It won’t be wrong to state that a product animation video will be more helpful for users. Since users prefer watching videos over lengthy texts, a video representation is much better. This type of video can serve you better and engage your audience simultaneously.
6. Promotional Emails
Email is another popular way of communication between a company and its clientele. Email marketing allows businesses to engage and connect with their users via email. However, for this approach to be effective, you must compose highly attractive emails. Yet again, animation can help do that. Emails can be made productive and interesting by embedding an animation video directly into them.
Moreover, you can add a clickable GIF or the video cover image with a link behind it to the actual video. However, the most successful are GIFs that feature actual video footage. Whether you’re about to launch a new product or service, inform consumers about an upcoming event, announce new features, or more – incorporating an animation video in the email can greatly help.
7. Website of the Organization
Typically, a website’s homepage is the first place where users come looking for the products and services it offers. Including some cartoony animations or motion graphics animation can make their experience visiting your site worthwhile. As a result, they will also be more likely to remember it.
On the flip side, if you want to tell your brand story, introduce your staff, or showcase your offerings, incorporating an animated video into the website’s background banner is the best approach. It is one of the finest ways to convert visitors to your website.
8. Adding Movement to Static Images
Animated visuals can elevate your inbound marketing efforts. Static photos can appear to be from another period at times. Including some animation can help keep them current and intriguing. There are several methods for adding movement to your photos.
You can employ motion graphics, a sort of animation that creates the illusion of movement by using drawings or photos. Video animations, which are videos played in sequence and look to move, can also be used. Whichever method you choose, ensure it adds value to your content.
Closing Remarks
Animation can help with all aspects of your inbound marketing, from social media marketing and advertising to product display on a landing page. In this post, we discussed how firms from various industries might employ animated videos in their digital marketing strategies. We hope that these tips will assist you in establishing a strong online presence and strengthening your marketing efforts.
All set to jump on the animation bandwagon? Get your hands on top-quality animation video production services for optimum results.
